Vik Muniz & LVMH Presents: ARTvertising

Accentuating Louis Vuitton’s long-term relationship with Contemporary Art, Louis Vuitton Moet Hennessy (LVMH) has recently joined forces with Brazilian artist, Vik Muniz to create a rotating display for Louis Vuitton’s new store at the Aventura Mall in Miami. The piece entitled “Innumerable,” consists of 23 single “LV” logos stacked upon a single base, covered in canvas and embellished with colorful drawings and art work.

Vik created this piece with students from SPECTACULU, a nonprofit that educates at-risk youths in art, design and photography. This marks the first time LV has brought its “Art Talks” series — which aims to provide insight into the thought processes of chosen artists — to the US, after its UK launch in 2006.

Because fashion is best served with a side of comPassion, Louis Vuitton has also made a large donation to SPECTACULU, of course. We love it when fashion brands help non-profits, but are we totally over the houses shoving their logos and branding down our throats? Tell me your thoughts…

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