Each week OgilvyEntertainment counts down the top 10 industry happenings that made us do a double take and set tongues wagging in the office. From show-stopping bombshells to juicy tidbits, we’re rounding up the coolest, weirdest, scariest, funniest and most mind-blowing items of the week. Catching up on the week’s entertainment, branded content and industry-related adventures in 30 words or less? Now that’s like getting hit by the awesome train.
Make that three hours.
In today’s world, brands are increasingly looking for opportunities to connect their offline spend with online content. The opportunities that TV applications and targeted ad campaigns offer for deeper consumer engagement are becoming more apparent. Indeed, by 2014, Internet-connected televisions are predicted to make up to 90% of the global TV market, with sales reaching 123 million. It is to address these issues and opportunities that the Connected TV Marketing Association was launched this past Wednesday, November 23 at an event in Melbourne, with OgilvyEntertainment President Doug Scott serving as Honorary U.S. Chair.
On November 17, 2011 Shaira Springer of The Boston Globe wrote an article on a class being taught at Harvard’s Business School by professor Anita Elberse. Excerpts from the article were highlighted in the Sports Business Daily, a sports industry trade publication, and Yahoo! Sports. The class is entitled “Strategic Marketing in Creative Industries”, and focuses on the power of athletes and entertainers as brands.
Each week OgilvyEntertainment counts down the top 10 industry happenings that made us do a double take and set tongues wagging in the office. From show-stopping bombshells to juicy tidbits, we’re rounding up the coolest, weirdest, scariest, funniest and most mind-blowing items of the week. Catching up on the week’s entertainment, branded content and industry-related adventures in 30 words or less? Now that’s like getting hit by the awesome train.
