Coming off the buzz around the Oscars, the Monday after, people gossip, critique, and blog about three things…

Best and worst dressed, the host and who won.

Now, since that noise is fading out, lets talk about the “OSCAR EFFECT”.

Mr. Bogusky, of Crispin Porter + Bogusky fame, addressed a small group Wednesday morning on what he calls Social Entrepreneurism. It was quite the departure in theme and tone from the rest of the week’s happenings.

If you saw Fast Company’s recent profile of the Top 10 Media Companies, ­you might have been shocked to find a brand at #2 on the list. Yet there is energy-drink titan Red Bull, behind only new media vanguard Twitter and ahead of old media master The New York Times. When Red Bull launched Red Bull Media House in 2007, they officially became a content publisher, not just a late-night enabler.

Easily the most fun I had at SMW, the Oreo event was a rare opportunity to peek inside the workings of one of the best loved, most enduring brands of all time. Beth Reilly, Oreo’s Digital and Social Marketing Lead was interviewed by Sarah Hofstetter, President of 360i (their social media agency), though it quickly turned into a group conversation.

It seems there’s quite the buzz leading up to NASCAR’s opening weekend in Daytona.  In spite of the Oscars, the NBA All-Star Game and even some rain, the crown jewel of motorsports will kickoff Monday evening under the lights.  What’s being deemed a coming out party for Danica Patrick, a renewed sense of competition for the Chase with Tony Stewart’s attempt to repeat, is also seeing a revitalization in advertising.