Ten key takeaways from Social Media Week in New York. Hopefully you will learn something new! Click the links to watch the panel.

 

10. Social networking is about interacting with others, but social TV can be done on your own

9. You have to at least be adaptive – it’s even better to be predictive

8. With social media, marketing a film is much more than a trailer – now one can post behind the scenes footage, red carpet events, and interviews using social media before the film ever comes out

7. It is no longer just about ROI – also need engagement and brand awareness, which can then lead to ROI

6. Reciprocity is very alive in social media as well as networking

5. You have to be experimenting at all times as then you can hit on something

4. Social media is not a destination – it is an outlet and amplifier

3. A campaign will fail if you don’t have a lot of options

2. Shares can be more valuable than paid placement

1. The future of social media fusing with advertisers is that brands will engage consumers

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