Archive for March, 2012
By now, many have probably seen Cartier’s stunning new film, hailed for its obviously obscene budget, impressive cinematography, and cutting-edge visual effects. I first saw the three and a half minute piece as a preview in the movie theatre. Perhaps the theatre is the perfect place to achieve the epic impression Cartier was trying to make on its viewers. With an alleged budget of four million euros, the film translates Cartier’s history into an epic tale, making it memorable and altogether untraditional. But the film also airs as a commercial on television; so what exactly does the spot function as?
The Worldwide Water Crisis is a hot topic in global issues – it dominated conversation at the World Economic Forum in Davos and in a recent reports by Forbes, is ranked among the top five global factors “equal in impact to systemic financial failure and fiscal imbalance.” While American households use approximately 350 gallons of water daily, 2.7 billion people are denied adequate access to clean water.
I remember it as if it was yesterday: I was a fourth grader, trading Spice Girls cards during class breaks, watching way more TV than any kid should, when I saw the Spice Girls’ “Move Over” music video during the Super Bowl, in which the pop phenomenon shook their groove things in front of a Pepsi banner. From then on, no matter the place, my drink of choice was a “diet Pepsi”. I was The Next Generation, as the ad emphasized, and I drank Pepsi because it was cool, hip and [I believed] tasted better than a Coke.