The Worldwide Water Crisis is a hot topic in global issues – it dominated conversation at the World Economic Forum in Davos and in a recent report by Forbes, is ranked among the top five global factors “equal in impact to systemic financial failure and fiscal imbalance.” While American households use approximately 350 gallons of water daily, 2.7 billion people are denied adequate access to clean water.
To promote sustainability of this precious shared resource, last Thursday, March 22nd marked the United Nations’ 20th annual World Water Day. This day also celebrated the unofficial launch of the Water Tank Project with an event at the New Museum, attracting attendees Carmen Kass, Carter Kustera, Coco Sumner, Laura Skoler and Eve Therond, amongst others. The Water Tank Project, set to take place in the spring of 2013, will brighten NYC’s skyline by inviting contemporary artists (think Marilyn Minter & Ed Rushca) and public figures (Jay-Z has already signed on) to decorate over 200 water tanks with colorful prints. The Project aims to encourage New Yorkers to preserve water and to strive for sustainability.
Also paying respect to the cause, big corporations such as Coca-Cola, Levi’s and P&G observed World Water Day:
· Coca-Cola cited water stewardship as a corporate goal in its 80-page ‘Global Water Stewardship & Replenish Report’, released on World Water Day. ”The future of communities, nature and business depends on responsible water management,” declared Bea Perez, Coca-Cola’s Chief Sustainability Officer. “To overcome today’s water challenges, we must all take extraordinary action.”
· Levi’s chose its three ‘most stylish’ employees to contribute $1000 to the water charity of their choice. Consumers were asked to participate by wearing the same jeans for 5 days and tweeting pictures using hashtag #gowaterless on Instagram.
· P&G released a video to support its 1 “Like” = 1 Day of Clean Drinking Water campaign through the P&G Children’s Safe Drinking Water (CSDW) Program.
Water scarcity affects every continent. What can you do to help? Check out 100 helpful tips here.
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