OgilvyEntertainment and the Ogilvy Branded Entertainment Assessment Model™ were featured in the MIPBlog today. While MIPTV has been discussing branded entertainment for 5 years, MIPTV 2012 was praised as an event where executives dug deeper into the issues surrounding the industry.

Come one, come all to the Time Warner Cable event at Sports Saturday, where you can enjoy sports better while soaking up the bustling atmosphere and taking iconic sports-themed photos. Not only will you receive a photo sleeve with your epic picture, but you’ll also have the chance to win premium prizes ranging from bouncy balls to iPads at the ESPN lockers.

OgilvyEntertainment’s Doug Scott recently contributed an Op-Ed for  Fast Company discussing the changing brandscape, its impact on Branded Entertainment and to announce the creation of Ogilvy’s Branded Entertainment Assessment Model (BEAM), endorsed by Electus and iTV Studio. As marketing budgets are cut each year, brands must justify every dollar spent – OgilvyEntertainment recognizes this need and has offered a solution: BEAM.

Have you ever dreamed of being a celebrity? Strutting down red carpets, posing for (or running from) the paparazzi, receiving freebies and enjoying the finer things in life, like eating delicious food prepared by a celebrity chef while relaxing under the stars. Well, as the signature media sponsor for the Tribeca Film Festival, Time Warner Cable hosted a three-day red carpet event at the annual outdoor Drive-In enabling a multitude of people to live like the stars, enjoying movies and Tribeca Film Festival better.

Today Custom Content Council’s blog features a Q&A with Abby Marks about our Ogilvy Branded Entertainment Assessment Model™. Check out the interview for an inside look at how the white paper came to life and what it means for the industry.

Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ was first presented at MIPTV in Cannes, and can be read here.