The comprehensiveness of Frank Rose’s The Art of Immersion is a testament to its own assertions and concerns. In its 333 pages, the book managed to convince me of its philosophical backdrop: knowledge may be anywhere, in anyone, at any time. The assertions, psychological and cultural allusions, and anecdotes form a huge—but somehow cohesive—network of meaning (kudos, Rose). At the center of Rose’s focus on the changing landscape of advertising and television are two things: storytelling and narrative, and Rose keeps the text interesting and diverse by invoking psychologists, classic writers, and even fictional avatars. He jumps right into the thick of it in his Prologue, discussing the human necessity of storytelling for two reasons: first, for its inherent reliance on a symbiotic human relationship between teller and hearer, creator and viewer; second, as we’ll learn later in the book, because humans crave meaning. In part because my Masters thesis deals with this very issue, I couldn’t help but unite the two reasons and wonder where, how, and by whom is meaning created?