Roadside Attractions, the distributor behind Supersize Me, has recently acquired the U.S. rights to release the award winning documentary, Escape Fire: The Fight to Rescue American Healthcare. Lionsgate, the leading independent film studio, has obtained all other rights.
Escape Fire, directed by Matthew Heineman and Susan Froemke, focuses on our far from perfect healthcare system.
After reviewing his book on storytelling in the digital age, The Art of Immersion, OgilvyEntertainment welcomed Frank Rose to The Chocolate Factory for a captivating chat on all things stories, media, and technology.
It is clear that 2012 is truly the tipping point for branded content. With consumers, technology and media as the trifecta of powerful driving forces, content creation, distribution and consumption barriers have collapsed. Now that we stand in the rubble of these former barriers, the content free-for-all has begun. More and more projects are taking shape around the globe with fantastic properties showcasing compelling brand messages, but how do we measure success? And on the flip side, how do we advance the implementation of branded entertainment programs beyond one-off experimental marketing programs trying to take advantage of this newly found land of media access?
After our first completed calendar year of the Horizons Project, OgilvyEntertainment is proud to announce winning the Gold Stevie Award for the mini-documentary series “Stories of Inclusive Innovation”, one of four pillars in the Horizons Project campaign for DuPont started in May of 2011.
If you’re reading this, you’re probably a curator. You search specific keywords on Google and evaluate results to target exactly what you’re looking for. You follow and trust a host of sources for particular veins of information and expertise. While I admit that the subject matter of Curation Nation, namely content aggregation and curation, overtly sparks a conversation most inviting to data experts, I believe that the sooner you accept that you, too, are a curator, the better.
