After our first completed calendar year of the Horizons Project, OgilvyEntertainment is proud to announce winning the Gold Stevie Award for the mini-documentary series “Stories of Inclusive Innovation”, one of four pillars in the Horizons Project campaign for DuPont started in May of 2011.
Stories of Inclusive Innovation, the twelve-episode short documentary series that complements Horizons on BBC, highlights DuPont’s multi-tiered relationships that have resulted in solutions to address our world’s greatest challenges. Each two-minute documentary highlights the inventive thinking, materials, and science that enabled these solutions. Season one of the films reached audiences directly through broadcast, premiering as the sole commercial break alongside each episode of Horizons. They can also be found on DuPont’s YouTube channel as their own online videos. Furthermore, DuPont has continued to leverage the films past the initial campaign period through top industry PR channels, thought leadership events, trade shows, and internal channels to get clients, customers, and employees excited about the impact their work is having on real people. To date, the films have garnered over 2.6 million views online and have contributed to a 10% increase in DuPont brand awareness across the globe.
Congratulations to everyone involved in the project and to those at DuPont for giving us the opportunity to create such amazing, inspiring content. Please check back at http://www.youtube.com/dupont for the complete season one series as well as our season 2 films rolling out over the next several months.
