“In a dark place we find ourselves, and a little more knowledge lights our way”.
- Yoda
Check out Abby’s featured post “Deploying Transmedia Branded Entertainment: May the Force Be With You” on MIPBlog. Abby uses the 35th anniversary of Star Wars and the success of its franchise to demystify the differences between transmedia and branded entertainment while shedding light on how establishing clear brand objectives is essential for effective branded entertainment programs. Abby cites the responsibility of brands to establish why branded entertainment will help them achieve their goals, what stories will resonate best with their audience, and how they can deliver the most engaging content across all relevant touchpoints. Stay tuned for more MIPBlog posts by Abby…her industry insight could help you be the next Yoda of branded entertainment!
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