It was announced today that The Horizons Project has been shortlisted at the 59th Cannes Lions in the newly created Branded Content & Entertainment “division.” OgilvyEntertainment created the ongoing effort for DuPont. The campaign centers on a long-form, thought-provoking TV series called Horizons. The program and its accompanying website were developed independently by BBC World News and sponsored by DuPont. To support Horizons, Ogilvy commissioned broadcast television company TwoFour to produce a series of 2-minute documentary-style commercial films showcasing DuPont stories of collaboration, and staged a series of debates on important global issues. All elements came together to answer three crucial questions: As our world’s population continues to grow, how will we feed every mouth? How will we decrease our dependency on fossil fuels? How will we protect people and the environment?’
About 850 submissions were received, in total, for the newly created Branded Content & Entertainment division—double the expected amount. The Horizons Project is one of 11 to be shortlisted in the category of Best Integrated Content Campaign. Winners will be announced on Saturday, June 23rd (around 11pm CEST / 5pm EST). Check the Cannes Lions Website for updates here.
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