Branded Content Marketing Association (BCMA) North America Launches Today!

We are thrilled to launch the Branded Content Marketing Association (BCMA) North America Chapter today!

BCMA North America is steered by Doug Scott, President of OgilvyEntertainment and International Director of BCMA. The new BCMA chapter is the first trade association in North America dedicated exclusively to the development of the branded content industry. Established in the United Kingdom, the BCMA unites a distinguished network of content-led branding experts to build and grow new partnerships and drive industry growth. “We are delighted to launch BCMA North America and are excited that the BCMA is broadening its reach into this important territory,” said Andrew Canter, CEO of BCMA.

This evening, BCMA North America celebrates the official launch of its chapter in New York City at the worldwide headquarters of Ogilvy & Mather, featuring a high profile roster of prospective members. “There has never been a better time to bring together the brightest minds in the industry and further define creative, production and measurement standards in the branded content space,” said Doug Scott, Chairman of BCMA North America.

Members of BCMA North America will benefit from exclusive access to industry trade events, driving new partnerships and business opportunities. Partners of the association include C Squared, Cristal Festival, Always On, NATPE, MIP, UbiQ, Digital Hollywood, The Rose Group, realscreen, and Cannes Lions. BCMA North America Members will be invited to quarterly mixers, an annual summit, and additional industry insider events.

Under the stewardship of Doug Scott and the group of highly qualified leaders comprising the Board, the BCMA North America Chapter aims to promote innovation within its membership body.


The Executive Board includes:

Doug Scott, International Director of BCMA & Chairman of BCMA North America, President of OgilvyEntertainment

Robert Friedman, Director of BCMA North America, Television & Film Executive

Wright Ferguson, Jr., International Director & Treasurer of BCMA North America, USA President of AdForum

Jeff Greenbaum, Legal Counsel & Secretary of BCMA, Partner at Frankfurt Kurnit Klein & Selz

Ian Wright, Research Director at BCMA, Executive VP, Corporate Development of Ipsos MediaCT


The Board of Advisors includes:

Russ Axelrod, Director of Brand Strategy and Branded Entertainment at Microsoft

Laura Caraccioli-Davis, Executive Vice President of Advertising Solutions at Electus

Katrina Cukaj, Executive Vice President of Ad Sales at CNN

Bill Davenport, President of Wieden+Kennedy Entertainment

Scott Donaton, President & CEO of Ensemble

Rob Donnell, West Coast Regional Lead of BCMA North America, Owner of Brand Arc

Tom Dunlap, Executive Producer at RSA Films

Carolyn Everson, Vice President of Global Marketing Solutions at Facebook

Jared Hoffman, Managing Partner at Generate

Oliver Laubscher, Global Director of Content Connection, a WPP & Group M Initiative

Kevin McAuliffe, SVP Branded Entertainment at NBC Universal Cable Entertainment

Eddy Moretti, Executive Creative Director at VICE

Brent Poer, Executive Creative Director at Liquid Thread

Evan Shapiro, President of Participant Television

Noah Syken, Manager of U.S. Media Sponsorship Advertising and Branded Content Development at IBM

Mike Wiese, Director of Branded Entertainment at JWT, New York


For additional information about the BCMA North America Chapter, please visit or contact

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