Following an extensive agency review that spanned almost four months, 110 inquiries and 75 sets of credentials from a multitude of agencies, and hours and hours of pitches, NASCAR has chosen Ogilvy & Mather as its advertising agency of record.
Kim Brink, NASCAR managing director of brand, consumer and series marketing explained: “Ogilvy’s consistency, creativity and dynamic leadership were the key differentiators”. Here at Ogilvy, we are delighted to continue to push the boundaries of creative possibilities for this “lighthouse brand”. Our CEO, John Seifert, rejoiced, proclaiming that: “NASCAR is a valuable tool in the marketing mix and a place where big brands get high return on investment. We couldn’t be more proud to add the sport to our portfolio of global brands.”
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