Last week, OgilvyEntertainment helped Time Warner Cable launch a 5-day “Enjoy Baseball Better” experience at the MLB All Star FanFest in Kansas City. TWC partnered with MLB network to enable baseball fans to get lost in their passion and enjoy America’s pastime even better. Highlights of the 75×75 footprint included a batting simulator, a KC Metro Sports Broadcast Booth which broadcasted live nightly and shot exclusive interviews daily, a caricature station, an MLB Network photo booth, an Enjoy Gaming Better dugout featuring MLB 2K12 on PS3′s, and a concession stand serving fresh popcorn day and night. On top of all of the excitement, TWC was able to secure talent ranging from Clayton Kershaw to Frank White and John Mayberry, all of whom graciously took photos with and signed autographs for their adoring fans. With over 150,000 fans in attendance over the course of five days, it’s safe to say that Time Warner Cable’s experience was a grand slam.
