Check out this post from our Guest Author Robert Earl.
Single brand social networks have become an increasing trend for celebrities. They have their pros and their cons. Most notably they are great for leveraging a celebrity’s existing fan base. When it comes to gaining new fans and popularity for a not-as-well-known celebrity, these types of networks aren’t as useful. They definitely have a place in the future of digital marketing as a medium to leverage existing fans and convert them into actions for goal-orientated projects. They do not, however, have the power to leverage massive networks such as Facebook in order to emanate a massive viral campaign.
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