Louis Vuitton and Ogilvy France launch “The Greatest Words,” an interactive experience part of the latest Louis Vuitton Journeys campaign that pays tribute to the journeys of some of the world’s most extraordinary people.
For “The Greatest Words”, the actor and rapper Yasiin Bey (aka Mos Def) and the calligrapher Niels Shoe Meulman reinterpret Muhammad Ali’s Greatest Words in the boxing ring. Directed by Stuart McIntyre of Steam Films, the first two films “Dream” (Last night I had a dream, when I got to Africa…) and “Word” (Ali’s got a left, Ali’s got a right…) beautifully reimagine the boxing legend’s famous taunts and brags with spoken word and graphic art painted on the ring floor. The campaign also includes an LV print ad of Ali and his four-year-old grandson C.J. and a website with audio of Ali’s famous quotes. Videos titled “Float” and “Life” will also be released this Fall in addition to a painted portrait of the world famous fighter by Meulman.
Check out the Louis Vuitton site created by Ogilvy France and the first two films on YouTube: