Bo Blue Bear is a character developed in Europe over 40 years ago and now represents Nestlé Baby Food in over 60 countries around the world. He has built a strong emotional connection to moms and has become of of Nestlé’s strongest, yet underused brand assets.In 2011, OgilvyEntertainment was engaged by Nestlé to standardize Bo’s image internationally with the creation of a 3D model, character guidelines and a process for global rollout.
We are excited to share the one of the first TV commercials featuring the new 3D Bo Blue Bear on air in Pakistan and Malaysia. The custom endframe animation in the Malaysia commercial was created by The Mill in partnership with Publicis. And the endframe animation in the Pakistan commercial was created by Ogilvy Pakistan utilizing existing creative assets. Both TV commercials demonstrate how Bo Blue Bear can transcend all boundaries around the world in conveying the love and care of Nestlé Baby Food.
See the commercial here.