Dimitri Maex, our Managing Director of OgilvyOne in New York, has a new book about to be published from Crown Business. Entitled Sexy Little Numbers, it shows business readers how they can use the data they already have to grow their businesses.
It’s a book we can use to grow our business, too. We have seen the positive effect that thought leadership has on existing and prospective clients, and Dimitri’s book is an ideal means for engaging clients and prospects about the strategic use of data:
- OgilvyOne has just wrapped up a global research study that sheds light on consumers’ feelings about data and privacy.
- Ogilvy & Mather aims to reach key business media throughout the world while activating an extensive social presence, and we’ve already enjoyed early success. Dimitri has been asked to write pieces for Bloomberg BusinessWeek, BigThink.com, Leader to Leader, and the American Marketing Association. Much more is in the works.
Sexy Little Numbers will be available on September 4th. Please visit http://www.ogilvy.com/