Honda USA has rolled out an initiative aimed to improve the company’s environmental impact and continue building its sustainable brand image. The automaker has released the first short film, ‘Paint by Numbers,’ showcasing Honda’s senior staff engineer, Shubho Bhattacharya, who develop technology to reduce energy consumption in the automobile body painting process.
Why are restaurants investing in online branded entertainment?Product Placement News 08.25.12
Popular food chains are riding the latest ad trend, branded entertainment. Basically, branded entertainment is when companies produce their own content and distributes it in different platforms—in this case, it’s the World Wide Web.
To promote British singer-songwriter Jessie Ware’s latest albumDevotion, Studio Moross and Red Bull Studio London proved you don’t need black-light paintings or expensive digital setups to make a really cool interactive billboard. Currently mounted in London’s Broadway Market, the billboard features hundreds of dots that revealed Jessie’s head as they were colored in by passersby.
Early Results Promising For Facebook’s Sponsored Results Media Post Publications 08.31.12
Facebook added search advertising to its ad arsenal last week, with the launch of Sponsored Results. The ads appear at or near the top of search results for desktop searches and are marketed as “sponsored.” Marketers can use Sponsored Results to direct users to specific a Facebook app, group, event, place or brand page.
Ogilvy & Mather SA’s new appointment Screen Africa 08.28.12
Bernard Matlhaga has been appointed managing director of Brand Activation at Ogilvy & Mather South Africa. Matlhaga is a specialist in his field with 20 years of multinational marketing experience, spanning trade, channel, category, customer, consumer and shopper.
N.F.L. Players Seek to Cut Number of Dropouts NY Times 08.20.12
United Way has created a group of college-educated National Football League players, featured in a new public service advertising campaign, to help it recruit volunteer readers, tutors and mentors.
Paramount to mark 100th year with movie music at Hollywood Bowl LA Times 08.29.12
Paramount Pictures is celebrating its 100th birthday this year and what better place for this Hollywood institution to throw a party than the Hollywood Bowl? On Sunday night, Jason Alexander will host the event, which features Oscar-nominated composer David Newman conducting the Hollywood Bowl Orchestra and music from such Paramount classics as “Wings” (1927), “Breakfast at Tiffany’s” (1961) and ”Raiders of the Lost Ark” (1981).
James Bond dec “Everything Or Nothing” in the works Realscreen 08.29.12
A feature documentary about the history the James Bond film franchise is in the works, to mark its 50th anniversary on October 5. Everything Or Nothing: The Untold Story Of 007 is a coproduction between Metro-Goldwyn-Mayer Pictures, Columbia Pictures, Passion Pictures and Red Box Films.
Budweiser is teaming up with YouTube and Pandora to live stream its inaugural “Made in America” music festival. The festival is taking place this weekend — Sept. 1 and 2 — in Philadelphia and will feature major artists from across genres. Headlined by Jay-Z, other artists at the festival include Passion Pit, Mike Snow, Skrillex, The Hives, Rita Ora and Odd Future.
MEDIA & TECH
Mobile Marketing Should Be Less Distraction, More Interaction Media Post Publications 08.29.12
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.
YouTube’s One-Click Video Enhancer Started With a Crazy IdeaMashable 08.28.12
With an astounding 72 hours of video uploaded to YouTube every minute, not all clips are going to be decent quality. Thankfully, YouTube offers an innovative tool that can “magically” fix videos that are shaky, or suffer from poor light levels, with just one click.
Publishers Start Signing Up For PostRelease’s Content Marketing Network Tech Crunch 08.28.12
“Content marketing” is a phrase I hear more and more these days, as brands increasingly create their videos, blog posts, and other forms of content to promote themselves, rather than just relying on traditional advertising. Now a startup called PostRelease has built what is, essentially, an ad network for content marketing, so that advertisers can ensure that their content gets distribution, while publishers can make some revenue.