BRANDED ENTERTAINMENT
Louis Vuitton and Yayoi Kusama concept store at Selfridges, London Wallpaper 09.05.12
Kusama fever has been spreading for a while, and it’s officially in its most virulent stage. The Japanese artist, who created a spectacularly dotty limited-edition cover for our W*159 June issue, has been the subject of a worldwide retrospective that this year toured to the Centre Pompidou in Paris, the Tate Modern in London and New York’s Whitney Museum. The infection has spread to the fashion realm too, with her iconic polka dot patterns being picked up on a line of leather goods and a small ready-to-wear collection for Louis Vuitton, launched in July.
How to Assemble That Big Content –Integration Deal AdAge 09.05.12
When Starcom MediaVest elevated content-and-integration veteran Brian Terkelsen to CEO of MediaVest USA in June, it was the latest sign of the growing role for content in marketing and media buying. Mr. Terkelsen previously helped execute high-profile deals such as Wheat Thins’ appearance on “The Colbert Report,” the Cover Girl integration on “America’s Next Top Model” and Microsoft’s “TV to Bing About” campaign with The CW.
Miniclip partners with former Nickelodeon president to take IP to TV, film and web Pocket Gamer 09.05.12
Miniclip has announced a partnership with digital entertainment studio Worldwide Biggies designed to bring its IP to TV, film and the web. Founded by Albie Hecht – the former president of Nickelodeon and founder of Spike TV – Worldwide Biggies will accelerate Miniclip’s ‘long-term global brand extension campaign’ by creating branded entertainment experiences targeted at a young audience.
Dior Unzips Lady Dior Documentary About “Lady M”: Marion Cotillard brandchannel 09.03.12
Dior is releasing an online-exclusive documentary featuring French actress Marion Cotillard, who also starred in the luxury brand’s 2011 branded entertainment foray, titled “The Lady Noire Affair.” That short film noir spoof, featuring a black Lady Dior handbag and matching accessories in a co-starring role, helped make Lady Dior a sub-brand in its own right — and the handbag of choice of North Korean first lady Ri Sol Ju.
Dove® Men+Care® Portrays The Personal Playbooks of Sports Legends John Elway and Doug Flutie Missouri Sports 09.01.12
Sports fans know John Elway as a college and professional football Hall-of-Famer and Doug Flutie for his celebrated “Hail Mary” pass, but few know that Elway likes to hit the dance floor with his children at family gatherings, or that Flutie incentivized his daughter’s soccer team to win a game by allowing them to paint his fingernails.
ADVERTISING
Brands Climb Onto NFL, NCAA Juggernauts for Football’s Big Kick-Off brandchannel 09.05.12
Are you ready for some football? Big brands surely are. The National Football League may be a marketing and TV-programing juggernaut, but it is carrying more weight for more major brands than ever. Take auto advertisers, for instance. Despite football telecasts that already were slated to be crowded with other car brands, Audi decided to use tonight’s kickoff game between the New York Giants and Dallas Cowboys for the marketing launch of its crucial new 2013 S Models.
Ad Club of New York “I’mpart”s Diversity Training brandchannel 09.05.12
The Advertising Club of New York is committing $700,000 to “I’mpart,” an initiative to support training programs in high school, college and post-college to promote greater diversity in advertising and marketing, industries notorious for poor inclusion of blacks, Latinos and Asians. “Diversity in advertising has crept into the news again. The gorilla in the room continues to make noise as everyone tries to ignore it.”
Ogilvy & Mather announces joint venture in the Philippines GMA News 09.02.12
Ogilvy & Mather Philippines and A+B Expedio Integrated Marketing Communications, a leading below-the-line agency in the country with expertise in trade activation and events management, have established a joint venture company in the Philippines called OgilvyAction.
ENTERTAINMENT
Sundance Channel’s reality push Realscreen 09.05.12
As many producers of unscripted programming know, reality can be relative. “We used to do a lot of programming we called ‘The Green,’” explains Sarah Barnett, Sundance Channel’s executive VP and general manager. “It was environmentally focused programming, and these days people don’t particularly want to watch that on television. Sundance is interested in looking at very real, hard-fought, but positive solutions for some of the challenges that exist in our world.”
AOL’s Entrance Rolls Augmented Reality And Entertainment Into One Impressive Package Wed Pro News 09.05.12
Microsoft and Nokia are holding a big event today to show off the future of the Windows Phone platform. We’re expecting to see some new hardware from Nokia’s impressive Lumia line. The mobile device manufacturer has also been busy on the software side of things lately. They recently announced Nokia Music, a free streaming service, but a new partnership with AOL has yielded an even more impressive app.
Killing TV to Punish Comcast? It’s the Networks That Take the Hit Wired 09.04.12
According to recent research, multi-channel cable television subscription costs have gone up an average of 7 percent in the U.S. in the last year, and economic pressures have led roughly 30 percent of Americans to cut back on their bundled cable packages. But the truth is, they’re not worth as much to the cable company as one might think.
Vegas Airport Gets Interactive Media Post Publications 08.31.12
If endless rows of slot machines aren’t your thing, you’re in luck: Las Vegas’ McCarran International Airport is installing interactive digital signage that allows you to spend a few minutes actually, like, learning something useful without having to throw five $20 bills down the drain.
MEDIA & TECH
Google+ Hangout Featuring World Premiere of “Lincoln” Movie Trailer To be Broadcast In Times Square Tech Crunch 09.04.12
This piece of news comes wrapped up with quite a few bows-of-interest. If you’re familiar with how Google+ Hangouts work, then you’ll be interested to know that Steven Spielberg and Joseph Gordon-Levitt will be participating in one on September 13th at 4 PM PT
The Dawn Of Social Innovation 3.0 Fast Company 09.04.12
We’ve reached a new stage of social innovation in which bold ideas are now being turned into real-world projects. Neil Kleinman of New York University’s graduate school of public service says social innovation has evolved twice since its creation and right now we’re in a period that he calls social innovation 3.0. Our current stage–perhaps the most important–is about institutionalizing those ideas so that they can take hold in businesses, governments, and organizations around the world.
Northwestern Launches College Football’s First Social Media Hub Mashable 09.04.12
The Northwestern University football program launched a social media homepage on Tuesday, one that brings together content and status updates from a number of networks for easy fan consumption. Not just a collection of Twitter handles and other links, school reps say the Northwestern Football Social Media Network is the first of its kind in college football.
The Netflix Effect: In a Multi-Screen World, Being Seamless Is the Next Big Task Media Post Publications 09.04.12
When people use multiple screens throughout the day to accomplish a task, the smartphone is most often the starting point, according to a comprehensive new research study from Google. In fact, the Ipsos/Sterling/Google study of over 1600 users of multiple devices discovered that 90% of consumers are moving across multiple screens in some kind of sequence in order to complete a task, and almost all (98%) are moving between those screens to advance that task on the same day. Sequential multi-screening generally involves Web browsing (81%), social networking (72%), shopping online (67%) and searching for information (63%).
