If you are like most people these days, you no longer give your flat screen TV your undivided attention. Instead, millions of us cannot resist the urge to play with our tablets or smartphones while watching TV to tweet and pen status updates sharing our thoughts on the very shows we are watching.
However, it’s currently a bit of a drag for these second screen-addicted TV viewers who want to get the most out of their social sharing experiences. Their coveted time is wasted flipping between TV show websites, social sites, and other apps.
This is where Zeebox comes in, an aid in our social sharing quest. The free app has been a hit in the United Kingdom and is now expanding to the U.S.A. Available for Android and Apple devices, Zeebox combines the utility of a TV program guide with interactive features including Facebook and Twitter feeds. Zeebox has a goal of making things easier by integrating features in a single app, allowing users to invite their friends to watch shows with them, rate the program and also consume additional show-related content. Overall, the app is all about enhancing the TV viewing experience.
The implications for advertising and marketing are very exciting, as the TV networks and advertisers are quite keen to better engage viewers, especially those ‘distracted viewers’ whom are now sharing time between the flat screen and their second screen.
Check out this article to learn more.