OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
Japan’s All-White Starbucks Will Change Everything You Think About Starbucks brandchannel 10.11.12 A Tokyo pop-up has taken the Starbucks retail store concept to a futuristic, minimalist place that could shake up the java giant’s global development team to rethink everything they hold dear about the brand.
Red Bull Stratos: You’ll Believe a Man, and Brand, Can Fly brandchannel 10.09.12 Can Austrian skydiver Felix Baumgartner break the sound barrier by falling from the edge of space? That is the question on everyone’s mind as Baumgartner, backed by Red Bull, attempts to become the first human to break the sound barrier unaided by a vehicle.
New £2bn Paramount-branded resort on track for UK market Breaking Travel News 10.08.12 Plans to develop a new £2 billion world class entertainment destination on the Swanscombe Peninsula, North Kent, have been unveiled by a consortium of leading UK and international companies.
Report: Global ad spending to top $676 billion by 2016 BtoB Online 10.10.12 Global advertising spending will grow to $676.17 billion in 2016 from $538.70 billion this year, according to eMarketer’s annual “Global Media Intelligence Report.” Much of the growth is from the Asia-Pacific region, where more than 1 billion people now use the Web at least once a month—almost 47% of the total global Web usage, according to eMarketer.
Facebook Scrambles To Catch Up With Mobile Audience Media Post Publications 10.09.12 With Facebook announcing it has topped the 1 billion user mark, there’s little question that the social networking site has world-class reach. But a new study from Macquarie Research focuses on what that audience — in particular, younger U.S. users — are actually doing on Facebook as the key to its success as an ad-supported business.
In Jets QB Controversy, Tim Tebow Gets Starter Endorsement From Madison Avenue NY Sports Journalism 10.05.12 We believe in Tim Tebow. We want him to play football. He should be the starting quarterback for the New York Jets.” Those words did not come from Tebow’s agent, loyal fans of Tebow, Jets head coach Rex Ryan or even ESPN analyst/commentator and noted Tebow supporter Skip Bayless.
Interactive Skateboarding Video Lets You Pick The Tricks Mashable 10.10.12 A new skateboarding video puts the power in your hands, letting you decide which tricks popular boarders Ryan Sheckler, Paul Rodriguez and Torey Pudwill should perform next. So will it be the noseblunt nollie heel or the front feeble varial heel? The video has 800 possible outcomes.
Twitter Buys Vine, a Video Clip Company That Never Launched All Things D 10.09.12 If Twitter ends up running its own video service, this should help: The messaging service has bought Vine, a video-sharing start-up. We don’t have terms for the deal, but this looks a lot like an “acqhire”: Vine is a three-man company, based in New York, which formed in June. It has yet to launch publicly. (Update: Maybe not a garden-variety acqhire, we’re told. For instance, there’s a possibility that Vine could still live as a standalone service.) Twitter declined to comment.
Google Play Lets Consumers Buy Content On Google TV Media Post Publications 10.09.12 Google Play will bring movies, TV shows and music to Google TV during the next few weeks, allowing consumers to buy or rent content directly through the Google Play Store on Google TV. The system will automatically identify purchases made on other devices, such as tablets, computers and smartphones.
MEDIA & TECH
YouTube Now Offers More In-Depth Analytics, Including Time Watched And Annotations Reporting Tech Crunch 10.11.12 YouTube just announced a number of updates that will allow video creators to see more in-depth analytics for how users are watching their videos. YouTube’s analytics now, for example, put a stronger emphasis on audience engagement and allow publishers to see an estimate of how many minutes a video was watched in total.
MIPCOM’12: The world according to YouTube realscreen 10.09.12 Given the crush to cram into the Palais’ Grand Auditorium to see the standing-room only keynote presentation from YouTube global head of content Robert Kyncl, you’d be inclined to believe that it’s YouTube’s world, and we just watch it.
Facebook partners with retailers to test ‘want’ button Chicago Tribune 10.08.12 Facebook Inc. is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce.