The day has finally come – today marks the 100th and final day of the Oreo Daily Twist campaign. Since June 25th, Nabisco has been fulfilling it’s brand mission of helping people celebrate the kid inside of us all and offering a visually punning “ad” on a daily basis to more than 27.9 million people who “like” Oreo on Facebook or check-in on Oreo.com, Pinterest or Twitter.
The campaign spanned 100 days to celebrate the 100th anniversary in March of Kraft’s “World’s Favorite Cookie.” As today is the culmination, a “virtual office” has been set up in Times Square to craft the final Daily Twist ad based on real-time suggestions from fans. This real-time creation of content will most likely draw a lot of attention to Oreo’s social media outlets. To date, “likes,” comments and “shares” for Oreo have already increased an average of 110% since the start of the campaign and today’s grand finale will only help those stats while showing the world how relevant the Nabisco brand has become.