OgilvyEntertainment Press Review is a collection of the latest client, branded entertainment, and industry news.
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Fiat: Branded Content Better Tell A Good Story Media Post Publications 11.09.12 Fiat is Chrysler LLC’s fastest-growing brand, but a couple of years ago it experienced serious problems getting off the ground. A big piece of that was awareness among a younger, creative, urban crowd of people fitting the Cinquecento target.
Axe Sponsors Comedy Tour Media Post Publications 11.09.12 Axe Hair has teamed up with young comedians to create the “Splitting Hairs” Comedy Tour in conjunction with Comedy Central. Kicking off at the New York Comedy Festival on Nov. 9, each “Splitting Hairs” live show will feature Abby Elliott and Owen Benjamin. The show will include live and pre-taped segments and audience participation. Comedian David Koechner will serve as moderator.
Telemundo, Trident Raise the Game for Social TV and Branded Entertainment brandchannel 11.09.12 Jack Myers, CEO of Jack Myers Media Business Report, opened the Social TV Summit in New York on Thursday by noting that there has been, and will be, more technological evolution taking place in the next decade than all the new technology that has emerged since the Industrial Revolution.
Mobile Video Tops Web, TV In Ad Results Media Post Publications 11.13.12 Earlier this year, mobile video ad platform AdColony teamed up with Nielsen and Universal Pictures to test the effectiveness of 15-second video spots for a new movie release across TV and mobile screens. The multiscreen effort delivered much higher brand metrics than just the TV ads alone.
Occupy Billboards: Reclaiming Outdoor Advertising for Mother Nature brandchannel 11.09.12 Everywhere you look are advertisements: on your clothes, on your gas-pump handle, on manhole covers, or on the front of your subway card. But one man is aiming to create a special spot where consumers will be advertising-free. Strangely, though, it’s a place that has long been a home for advertisements: the billboard.
Facebook’s Newest Ad Offering Media Post Publications 11.09.12 If you’re working in the ad industry, there’s one question that’s even more intriguing than the last scene of “The Sopranos” — just how will Facebook be able to grow revenue and send its stock price soaring? In the recent past, Facebook launched several new advertising initiatives to make its platform more appealing to advertisers, and extended the scope of its Facebook Offers product by making it available on its mobile app.
Google TV Update Adds Universal Voice Search, Rebrands Movies & TV Store To “Primetime” Tech Crunch 11.14.12
Google TV is adding a new feature that could make it easier for users to search and navigate all the different content on various video applications, without having to use keypads or clunky text interfaces. It’s also rebranding its digital video store PrimeTime, as a way to entice users to shop for — and buy — movies and TV shows on their devices.
Nielsen: TV Usage Of ‘TV’ Continues to Erode, Mobile Is Fastest-Growing Segment Media Post Publications 11.13.12 The amount of time Americans spend watching “TV” via a traditional television set continues to decline, according to the latest edition of Nielsen’s quarterly Cross Platform Report. While television remains the overwhelming means most people use to watch “television,” usage of the medium declined 1.7% over the past year, according to the second-quarter 2012 report.
Guitar Hero Co-Creator May Be New Hero to Mobile Gamers brandchannel 11.12.12 Game developers are hoping that consumers will continue buying game consoles for their TVs as well as separate mobile gaming devices for their needs when they are on the run. But the work of one gentleman who has made a veritable boatload of cash from the gaming world may help bring those worlds together, much to the chagrin of gaming companies.
MEDIA & TECH
Il Palazzo: Prada Launches First Mobile App as Virtual Gallery brandchannel 11.14.12 Prada has launched its first mobile app, an extension of a visual partnership with fashion illustrator Richard Haines — a major digital move for the Italian fashion label, one that it describes as the culmination of “a multi-platform project combining hand-made artistry and cutting-edge technology.”
Google Introduces ‘Shortlists’ for Collaborative Shopping Mashable 11.13.12 Google has rolled out a slew of new shopping features leading into the holiday buying season, the latest in a series of changes to its Google Shopping product, which switched from an organic search to a paid search model in October.
YouTube Preps Big New Round of Content Investments AdAge 11.11.12 Nearly a year after YouTube sprinkled $100 million across the online video ecosystem to create more than a hundred new “channels,” it’s doubling down. Google’s video giant will provide a second round of funding to 30% to 40% of its original partners and will start notifying those getting more investment in the next few weeks. “Our biggest objective was to kick-start the ecosystem, to bring in great creators, to deepen our relationships with advertisers and to grow viewership,” said Global Head of Content Strategy Jamie Byrne.