OgilvyEntertainment and the agency at large is pleased to congratulate Coca-Cola for being named Creative Marketer of the Year at the 2013 Cannes Lions International Festival of Creativity. Despite winning 100 Lions in the last 50 years, this is the first time the Coca-Cola Company has been honored with the top client award (previously known as Advertiser of the Year). The award will be presented at the festival in June 2013 but Cannes Lions decided to name the recipient of its top marketer award in advance of its 60th anniversary, which will certainly include a multitude of celebratory announcements.
In the words of Joe Tripodi, Executive Vice President and Chief Marketing & Commercial Officer of the Coca-Cola Company: “Creativity has been and always will be at the heart of our brands. It fuels our business — with consumers, customers, fans, agencies and partners all over the world.”