OgilvyEntertainment takes a holistic approach to the development and production of brand funded content and original entertainment. With a diverse team of marketers and entertainment executives we weave a brand’s DNA into engaging content and activate a 360-degree marketing program, effectively communicating with consumers through a variety of media platforms.
We implement a phased approach to ensure ultimate program success, and maximize value for our clients:
We craft the right entertainment strategy in response to the objectives of our clients.
Our approach to development is designed to identify and partner with best-in-class writers, directors, musicians, artists and talent agencies to create innovative entertainment ideas and supporting marketing platforms.
Throughout the production process, we are the brand’s advocate to ensure that the story is told as envisioned.
We ensure that the marketing goals and objectives of each campaign are met and often exceeded by successfully establishing benchmarks for success inline with custom client KPIs.
The creative idea and platforms drive the distribution strategy of the content. We work with the media agency to leverage the brand’s existing media investment as well as develop additional media partnerships to maximize reach.
We develop a customizable measurement tool that defines a clear and efficient process to garner key insights and success metrics as well as recommendations for program optimization.
OgilvyEntertainment has worked with some of the best brands in the world such as IBM, American Express, Time Warner Cable, DuPont, Nestle, Motorola, Depend, Poise, Ragu, and Hellmann‘s as well as top entertainment companies including, CAA, William Morris Endeavor, NBC, BBC and others.-->