Last week Hellmann’s and OgilvyEntertainment launched “The Hellmann’s Chicken Challenge” – it’s latest campaign designed to show people that America’s best selling condiment can be used not only as a sandwich spread, but as a cooking ingredient that can help families free themselves from some of the most boring dinnertime routines.

In the spirit of We Lost Our Gold, Dodge kicked off a high stakes scavenger hunt last week as part of a new campaign that highlights the Dodge Journey’s adventure loving spirit.

Check out the Dodge Journey Video

As someone who has spent a lot of time developing film in a darkroom, I feel very nostalgic when it comes to the romantic attributes of film. However, despite my natural affinity for film versus its digital counterpart, it is impossible to deny the advantages of digital technology when compounded with the interconnectedness of the Internet.

On Monday it was reported that Paramount will release an updated director’s fan cut of Justin Bieber: Never Say Never, to be released February 25th.  The director, John M. Chu, made revisions to the film based on feedback from fans on Facebook and Twitter.  In doing so he has added 40 minutes of new and never before seen footage to the film.

In Steven Jonhnson’s book “Where Good Ideas Come From: The Natural History of Innovation,” Johnson points out that if you examine the most important developments of the twentieth century they appear to clock in at the same innovation rate.  He calls this the 10/10 rule: a decade to build the platform and a…

As one looks across the digital video landscape it is amazing how hard it is to find original content produced specifically for the web with equivalent production value to that of Television.

Many would say the reason for this is that Hollywood has not quite figured out how to monetize eyeballs on the web so that, like television, the financial investment makes sense.

This might be true, but as the two mediums reach parity it is getting harder to deny the value of the internet from a reach standpoint and, it is only a matter of time before content creators capitalize on it in a big way.