All posts by Amy Soloway

Steve Job’s Stanford Commencement Address

With Steve Jobs’ death almost two weeks behind us, sentiments are still as fresh as ever.  He is remembered through magazine articles, online blogs and TV tributes among others.  Besides reflecting on his strong character and professional success, Facebook and Twitter statuses worldwide have reminded us of his infamous Stanford Commencement address:

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma–which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Jobs teaches us that death is unavoidable but voicing your beliefs while you have the chance is priceless.  If you don’t take risks and speak your mind, you haven’t lived to your full potential.

In due time, the iPhone 5 will trump the iPhone 4S, but how long will it take for a commencement speech to trump the words that Jobs shared with the 2005 graduating class of Standford University?

Dexter and TWC Team Up for Season Six Screening

America’s favorite serial killer, Dexter Morgan, returned to TV Sunday night for Showtime’s season six premiere episode.  For those who don’t watch, Dexter is an Emmy Award-nominated drama series that centers on Dexter Morgan, a bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer.

For those who do watch, you may have known that Time Warner Cable and OgilvyEntertainment teamed up with Showtime to host an exclusive screening of the season six premiere on September 26 in New York City.

The lucky viewers included Time Warner Cable customers and a special appearance by C.S. Lee (aka Vince Masuka, a forensic scientist known for his raunchy sense of humor.)

I don’t know about all of you, but if I were given the chance to watch my favorite TV show a week early, I’d jump on it.  And that is exactly what Time Warner Cable customers did.  A line formed outside of the theater hours before the doors opened and no one was let down.  Guests enjoyed a gift bag, a chance to win prizes (such as Blu-Ray players and iPads), an opportunity to meet talent and more than anything, the chance to see their favorite show a week before the national premiere date.  It was a killer opportunity… no pun intended.


Time Warner Cable Lights Up the Tribeca Film Festival

By, Amy Soloway

Time Warner Cable was the 2011 signature media sponsor of the Tribeca Film Festival.  Through the sponsorship, TWC had the opportunity to activate at the following festival events: Drive-In, ESPN Gala & After Party, ESPN Sports Saturday and host a private screening of ESPN Sports Film “Catching Hell.”

The goal for TWC was to create memorable engagements for the consumer and that they did.  They maximized their sponsorship benefits in an engaging and interactive manner on-site, and provided an inside look to Directors, Artists and Talent through VOD content captured throughout the event.  TWC once again demonstrated to their customers that they bring them closer to the things they love.

One of the highlights at Tribeca, The Drive-In, is exactly what it sounds like with the exception of the cars.  Located at the World Financial Center, Time Warner Cable had a booth space that was always packed with people.  Children were getting their caricatures drawn while receiving premiums from movies like “Tangled,” “Despicable Me,” and “Alpha and Omega.”  As if walking away with your hands full of goodies didn’t cause enough excitement, Time Warner Cable literally lit up the Drive-In with brand ambassadors dressed from head to toe in glow-in-the-dark attire handing out glow-in-the-dark necklaces, bracelets, wands and rings. This riled the crowd up with everyone from 6 year-olds to 60 year-olds wearing Time Warner Cable branded items.


For those Time Warner Cable customers that missed the Tribeca Film Festival, not to fear!  You can watch select movies from this year’s festival right from the comfort of your own home on Movies On Demand.

TWEED Video of the Week: IBM Turns 100

With IBM’s 100th birthday in 2011 comes a lot of celebration and reflection of the past 100 years of brilliance, innovation and advances.  Celebrations include participation in volunteer activities, the creation of two short films, global lectures and the distribution of commemorative memorabilia.

As part of IBM’s remembrance and renewal, two viral videos were created and released in late January. “100×100” and “They Were There,” 13 minutes and 30 minutes respectively, have already proven to be a hit.  “100×100″ is beautifully done with 100 different people presenting the IBM achievement recorded in the year they were born, starting with the year 1911.  “They Were There” is told by first hand witnesses, current and retired employees, who were there when IBM made world-changing developments.  Check out “100×100″ below and if you like what you see, you’ll definitely want to watch “They Were There” to meet the people involved in changing the way our world works.