As Executive Producer, I am excited to announce the October 5^th theatrical release of our highly acclaimed documentary film ESCAPE FIRE: The Fight to Rescue American Healthcare. ESCAPE FIRE tackles one of the most pressing issues of our time: what can be done to save our broken medical system? The film examines the powerful forces trying to maintain the status quo in a medical industry designed for quick fixes rather than prevention, for profit-driven care rather than patient-driven care. The film is about a way out, about saving the health of a nation.

I personally invite you – indeed urge you – to attend opening weekend to show your support. Starting Friday, the film opens in select theaters in New York, Los Angeles, San Francisco, Chicago, Washington DC, Cleveland, Phoenix, Nashville, Tucson, Salt Lake City, and Boston. To learn more, visit EscapeFireMovie.com. Join the movement at Facebook.com/EscapeFire and @EscapeFire. Thank you for helping us change the conversation about healthcare.

- Doug Scott

One Show Entertainment, the branded entertainment awards, is doing it again this year.

The One Club is gearing up for its annual One Show Entertainment in LA where they bring the best branded entertainment of the year to Tinsel Town. Last year’s winners included some familiar names such as Scorsese, CAA and yours…

As a leader in the branded entertainment industry, our vision for TWEED is simple: to provide an open and engaging forum to discuss the current business challenges and marketing trends. 

Each week insightful posts across a wide array of topics, from brand-financed production, business case studies, and consumer research trends will be featured.…

What has come to be called “branded entertainment,”defined as brands integrating directly into entertainment or indeed creating original entertainment, is not a recent phenomenon. In fact, it goes back to the earliest days of radio in the 1920s.

Back then, traditional advertising was actually not allowed on air. Sponsors’ names would appear in show titles…