Over the past five years, there’s been a seismic shift of brands devoting more advertising dollars from traditional media to digital, mobile, and social outlets. According to eMarketer, social media ad spending in 2011 is projected to reach over $2 billion dollars just from US advertisers alone. However, it isn’t Facebook and Twitter alone that are making money off of their ad-serving capabilities. Celebrities who promote on their personal accounts are perhaps reaping the most benefit from the power of popular influence.

With Alex Trebek at the helm, Jeopardy! has been an iconic American quiz show for almost 3 decades. The show has adopted multiple specialty formats and iterations to keep things fresh- including College and Teen Tournaments, and Celebrity Jeopardy. Contestants on the show have to be extremely well-versed in all areas of general knowledge, pop culture, and history- and over the years, thousands of people have competed against each other for the chance to buzz in. But would any of them be able to match up against an artificially intelligent computer?

The 2010 FIFA World Cup brought forth an almost innumerable display of branded presence– with Adidas, Coca-Cola, Budweiser, Castrol, Nike, and Visa all bringing forth campaigns trying to capture some of the phenomenon of this global event.

The campaign presence and expression of these brands wasn’t too surprising-all with a different take on how the World Cup turns athletes into heroes and brings us all together. However the one brand which really surprised me with a unique paradigm on how to integrate itself into this event was none other than iconic fashion brand Louis Vuitton.