Live to invest. Invest to live. Learn how, one triumph at a time. The tagline of TD Ameritrade’s newly launched original web series, The Invested Life, introduces viewers to the theme of this innovative program: providing people the knowledge and confidence to enter the often intimidating world of investing. The program, sponsored by TD Ameritrade and developed by OgilvyEntertainment, Generate and MSN, is an unscripted reality web-series which pairs investors across all life stages with independent financial coaches in order to give them the education and guidance they need to take control of their financial future. The series is featured as a tab on MSN Money, and will roll out three ‘seasons’ over the course of the next nine months. Unlike many web series produced today, The Invested Life will run on a flighted schedule similar to that of a traditional television program, allowing viewers to become fans and active members of The Invested Life community.

Leading mobile manufacturer, Nokia, and its Nokia Research Center has recently released a new web creation aimed to gain product and brand awareness. Following the adventures of their new characters, Basil & Pepper, Nokia takes a risk by focusing on a rather prosaic topic: Internal/Trade communications. As a subject matter that is usually only seen by industry insiders, Nokia allows curious viewers to get exclusive inside peek into their newest undertaking.

Justin Timberlake has been in front of cameras all of his life. Whether he is performing for a music video, acting on the silver screen or attending one of Hollywood’s biggest nights- this talented triple threat has done it all. He even went above and beyond to bring sexy back. But now, Justin Timberlake has stepped behind the cameras to expand his ever-growing resume to become a director. In Timberlake’s directorial debut, he has created a series of commercials for his new tequila brand, 901 Tequila. With a clear vision in mind, Timberlake and his partner Kevin Ruder take the audience through the making of the commercial series to tell the story about how this new brand has come to life.

At first glance into the season 2 premiere of NBC’s hit web series In Gayle we Trust, I got excited over the possibility of a Sabrina the Teenage Witch reunion. Instead, I was able to witness an example of a seamless original branded content property designed to engage consumers through lighthearted family humor. While both actresses Elisa Donovan (Gayle) and Mary Gross (Beth) are no longer cast members of my favorite TGIF show, they continue to light up the screen with their quirky personalities that have lead to a magical success for sponsor American Family Insurance (AFI).