In Tom Cruise’s Minority Report, a world where advertising is specifically catered to each individual, was introduced as a slightly disturbing albeit realistic foreboding of what the future would bring.  While mildly far fetched at the time, advertising has in fact, taken on that very quality.  Our internet searches generate a “cookie” of information, creating a profile for our likes and interests and then sends content our way, based on areas of interest.

Durability.  Strength.  Endurance.  These may have always been SOME of the selling points for clothing consumers however, they were certainly not the focal point.  With changing times and changing consumer purchase pre-requisites, an article of clothing’s indestructibility is now a heavy hitter in the marketing of a product.

Babies don’t really care about fashion.  It’s their moms, dads, grandparents and other family members who deign which baby brands should grace their little ones little bodies.  JWT for Huggies: I’ve got Chic in My Pants, has embraced the desire of parents for stylish tots thus producing the “denim diaper”, a diaper that gives the impression of the baby wearing it, to be clad in jeans.

Who better equipped to sell and advertise a new reality show than an industry whose primary goal is to sell? Inspired by the success of OgilvyOne’s World’s Greatest Salesperson contest, a new Reality Show was announced yesterday in Cannes using the contest as its premise.

There was a new act in town at MIPTV this year. The MIP Formats conference had its debut and our very own Doug Scott was one of its featured speakers. The conference showcased a group of panels on topics related to the broadcast and format producer world, with discussions ranging from increasing the…