By now everyone’s seen the Levi’s Go Forth overwhelmingly revolutionary campaign on TV, in magazines, in subways, on buses. Levi’s is clearly investing in a new revolution, that’s actually quite…pretty.
All posts by Lily Yuan
CMOs are constantly under pressure to prove ROI/Effectiveness of brand marketing to the C-suite for the billions they spend on media and brand building. They’re looking to “do more with less” and at the same time apply pressure on their advertising and media agencies to address the topic of ROI and…
Oct
13
2009
7-Eleven always brings back the good memories. Free slurpees on 7/11, brain freezes, that awesome Simpsons in-store takeover a few years ago. And now Japanese character Domo is making a splash in stores nationwide! (Just walked by a 7-Eleven on the way to work – definitely going back to check it out some…
Finally, a reason to celebrate when the market flops.
Puma tasked Droga5 to create a digital campaign to promote the launch of their new underwear line. Introducing a new line’s probably not the best thing to do during a retail dry spell, not to mention who can forget David…
Have you ever shared a headphone with your buddy on the train or while standing in a really long line? A few nodding heads to each other acknowledging it was a “good” song…but eventually you get in the doldrums of your friend’s playlist and *poof* you take your own iPod out to listen to the…
