Come one, come all to the Time Warner Cable event at Sports Saturday, where you can enjoy sports better while soaking up the bustling atmosphere and taking iconic sports-themed photos. Not only will you receive a photo sleeve with your epic picture, but you’ll also have the chance to win premium prizes ranging from bouncy balls to iPads at the ESPN lockers.

Have you ever dreamed of being a celebrity? Strutting down red carpets, posing for (or running from) the paparazzi, receiving freebies and enjoying the finer things in life, like eating delicious food prepared by a celebrity chef while relaxing under the stars. Well, as the signature media sponsor for the Tribeca Film Festival, Time Warner Cable hosted a three-day red carpet event at the annual outdoor Drive-In enabling a multitude of people to live like the stars, enjoying movies and Tribeca Film Festival better.

The Tribeca Film Festival began yesterday, meaning that:

• Movie-goers and celebrities alike will pack the typically quiet streets of Tribeca to attend screenings of both new and classic films – many of which are free and open to the public
• Sponsors will be competing for the best activation;

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Unilever Germany is testing the boundaries of Brand-Consumer communication with promotions for its new line of low-calorie food products, using the tagline: “Fuck the Diet.”

James Bond is almost as famous for his promiscuous flings and jet-set lifestyle as he is for outsmarting villains with his British Intelligence, killer physique and Aston Martin wheels. Bond is also known for his signature Vodka Martini – “shaken, not stirred.” For the first time ever, Daniel Craig, as James Bond, will be cooling off this summer with a new drink of choice: Heineken Beer.