Now that Disney has acquired Lucasfilm and all of its Star Wars goodies for $4.05 billion, the corporation is losing no time getting its money’s worth by integrating the big brand into its marketing plans.

Walt Disney Parks & Resorts is the latest Disney division to dabble in branded video content, releasing an amusing video on Halloween depicting Darth Vader and a few of his stormtroopers having a blast at Disneyland: riding a Dumbo ride, snacking on some popcorn and enjoying the fireworks. It has since earned almost 3.5 million views on YouTube.

While the Disney princesses are delighted to welcome Star Wars to their empire, hardcore Star Wars fanatics are less than pleased with the change, labeling George Lucas a sell-out (pun intended). However, I believe that if Disney manages to stay true to the Star Wars’ cinematic style that has transcended the test of time, Star Wars fans will be appeased and the Magic of Disney will be reinvigorated by the acquisition (John Carter, who?).

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Time Warner Cable recently partnered with the 2012 X Games in Los Angeles, enabling fans to enjoy the event even better. OgilvyEntertainment collaborated with Time Warner Cable from initial ideation, to development of The Hanger, to management of the execution.

Time Warner Cable’s involvement began with…

While “Mad Men” fans mourn the end of another season of fabulous ’60′s style and advertising ingenuity, the team at Ogilvy Paris is keeping the era alive, and the ideas (and whisky) flowing, with an extreme office makeover…

ESCAPE FIRE: THE FIGHT TO RESCUE AMERICAN HEALTHCARE, directed by Matthew Heineman and Susan Froemke, has been announced as the winner of the coveted React to Film Award. The award is given to a ”well-crafted and compelling documentary on a critical social issue that has the greatest potential…to have an impact on that issue through reaching the broadest audience, particularly young people.” The React to Film award supports the directors’ mission to utilize Escape Fire: The Fight to Rescue American Healthcare as a vehicle to inform and to spark conversation. Only through awareness and understanding of the complex issues can Americans work to remedy our healthcare system.