Now that Disney has acquired Lucasfilm and all of its Star Wars goodies for $4.05 billion, the corporation is losing no time getting its money’s worth by integrating the big brand into its marketing plans.
Walt Disney Parks & Resorts is the latest Disney division to dabble in branded video content, releasing an amusing video on Halloween depicting Darth Vader and a few of his stormtroopers having a blast at Disneyland: riding a Dumbo ride, snacking on some popcorn and enjoying the fireworks. It has since earned almost 3.5 million views on YouTube.
While the Disney princesses are delighted to welcome Star Wars to their empire, hardcore Star Wars fanatics are less than pleased with the change, labeling George Lucas a sell-out (pun intended). However, I believe that if Disney manages to stay true to the Star Wars’ cinematic style that has transcended the test of time, Star Wars fans will be appeased and the Magic of Disney will be reinvigorated by the acquisition (John Carter, who?).