Have you ever dreamed of being a celebrity? Strutting down red carpets, posing for (or running from) the paparazzi, receiving freebies and enjoying the finer things in life, like eating delicious food prepared by a celebrity chef while relaxing under the stars. Well, as the signature media sponsor for the Tribeca Film Festival, Time Warner Cable hosted a three-day red carpet event at the annual outdoor Drive-In enabling a multitude of people to live like the stars, enjoying movies and Tribeca Film Festival better.
The event was a true red carpet experience. Upon exiting the doors of Worldwide Plaza, people were instantly attracted to the excitement of the Time Warner Cable tent. The tent literally glowed due to freebies such as LED light sticks, light-up bouncy balls and glow rings. Guests of all ages entered the red carpet to mingle and take photos with their favorite characters, including EB & Carlos from Hop, Alvin & the Chipmunks, and Super Why and Wonder Red from Sprout. Celebrities such as Austin Scarlett from Project Runway and Wilmer Valderrama from nuvoTV’s Passport: Venezuela also enjoyed TWC’s event, shaking hands, trading stories and posing with guests amidst a swarm of paparazzi. The paparazzi wore backwards Time Warner Cable baseball hats, and true to character, yelled to guests: “Jay Z, look over here”, “who are you wearing?” and “you’re beautiful, strike a pose!” As the guests made their way passed the paparazzi, brand ambassadors greeted them with photo sleeves complete with each guest’s photo with their respective celeb(s) of choice. Sparing no perk, TWC also had iPads available to enable guests to upload pictures directly from the event onto their social media site(s).
After socializing with the stars, photo sleeves in hand, guests were then able to head to the concessions stand where celebrity chefs including Aaron Sanchez, Roble Ali and David Burke waited to personally greet each guest and hand them specially made gourmet snacks. Chefs handed out popcorn with cinnamon brown sugar, soft pretzel bites with cheese sauce and popcorn with a choice of pesto sauce or coconut curry. The snacks were objectively scrumptious, but somehow eating them under the stars at the Drive-In made them taste even better.
The culmination of TWC’s activation was the 8:00 PM glow moment right before the movie. Lights were turned off while hundreds of guests proudly waved their glowing rainbow swag. TWC’s glimmering impact reached even beyond the Drive-In, to a deli nearby where teenagers resourcefully utilized their glow sticks as light-sabers – though Star Wars wasn’t playing at the Drive-In, I’m sure Time Warner Cable would be happy to know that they helped teenagers to enjoy the film better.
Following the activation, TWC subscribers can continue to experience the best of the Tribeca Film Festival with Movies on Demand. Check out the lineup up here: http://www.twondemand.com/tribecafilmfest/