NY Times published a bold statement this week: “Comedy looks resurgent; and reality shows, at least reality competition shows, may be reaching the saturation point.”

If you were could choose any career/job that you wanted, what would you choose?

When I was in third grade, I made a book about how I envisioned my life to be in the future. I wrote that I would be a lawyer, arguing in court all day (because that is what I thought lawyers did all day), live in a gorgeous beach house right on the water and drive a Jeep Grand Cherokee Lerado (no idea why this was my idea of a luxury car!).

NBA players have the chance to live out their dream of having an alter ego. Despite all the talks about NBA stars playing oversee, there might be alternate (dream) careers for many athletes here in the states. Here are a few of my favorite examples of how players are keeping busy during the Lockout…

• NBA and NFL players Blake Griffin, Kevin Love, Tyson Chandler, Adrian Peterson, Ron Artest have teamed up as the “Lock Out Professionals,” –a “straight out of the 80’s infomercial” spoof posted on Blake Griffin’s YouTube channel, here to save the world.

By, Nicki Parikh

Hey All-Star Fans! I’m coming to you LIVE from the Time Warner Cable Sports Studio at the 2011 NBA All-Star Jam Session.

Time Warner Cable’s Step Thru the Screen Experience once again hit the gaming winning 3-pointer at the 2011 NBA Jam Session.

OgilvyEntertainment produced part two of…

The organization Do Something, is a perfect example of how non-profits can leverage social media platforms to achieve brand recognition. This year, VH1 partnered with DoSomething to create the premiere award platform for young people and social change. The Do Something Awards honor the best young world-changers, 25 and under, that are making the world a better place.

This past week, OgilvyEntertainment produced a one-of-a-kind event for MLB Fans, taking them through a complete High Definition experience from HD camera lens to HD screen- just like their favorite MLB All-Star Players. Time Warner Cable, in collaboration with the MLB Network, hosted a 4,000 square foot booth at MLB All Star FanFest in Anaheim, CA.