Last week the episode four of “IKEA Heights” hit the internet, the latest in a webisode series create by David Seger and Paul Bartunek. The storyline is straightforward in that soap opera-esque kind of way, except its filmed – during store hours – in IKEA’s bustling Burbank location.  The series is legitimately funny…

Although we are all overly aware of the growth of online video viewing, it always helps to have some statistical nuggets to back it up. Especially during this time of the year, when most TV shows hit their summer hiatus and we are all forced to deal with a barrage of ridiculous reality television (Dating…

Web strategist Jeremiah Owyang had a really interesting blog post last week that discussed the effect of our obsession with content syndication and sharing on the future of corporate websites. His observation is interesting: we – as consumers, brand stewards and branded entertainment experts – realize that all the action is happening in…

Today I discovered the series of short films that Google commissioned in support of its new browser, Chrome, as I was reading an article in AdAge about the company’s first foray into broadcast product advertising (for the same product). I love (the majority) of these!

Last week I went to the Pratt Manhattan Gallery opening of “Broadcast,” an exhibit that explores the ways artists and consumers have leveraged traditional forms of media to make artistic statements since the 1960s. It’s a great demonstration of how mainstream media can be both upended and leveraged by people who, with a few tools…