“Madison & Vine recently spoke with [Doug Scott, President of OgilvyEntertainment,] to find out where branded entertainment is prioritized in clients’ budgets for 2009; what’s happening with the evolving metrics model; and why product placement should no longer be the focus of advertisers’ branded-entertainment strategies.” 

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Variety published news this morning that Universal has engaged Etan Cohen to write and Kevin Lima to direct the live-action version of Candy Land. This is the latest installment of Hasbro’s deal with Universal Pictures, meant to take the toy giant’s board game megabrands to the big screen. Inspired by the sales phenomenon that resulted from the first Transformers movie on…

So AdAge published this article stating that Kimberly-Clark is continuing to divert money away from a traditional couponing strategy to “a big branded-entertainment promotion” for the third year in a row, in partnership with ABC Entertainment and The View. After reading the article, I feel like the strategy is actually a mix between…

I’m not much of a Superbowl fanatic, but I work in the ad industry so I at least appreciate the abundance of Tostitos and “Magic Freezer”-ish spots. This year, though, I’m buying into the hype, specifically because of this week’s buzz around 3D film and television, a new wave of technology and entertainment that’s about…