During NHL Fan Fair in Raleigh, NC, OgilvyEntertainment produced another one-of-a-kind experience for Time Warner Cable that took NHL fans through a complete hockey based High Definition broadcast experience from HD camera lens to HD screen – just like their favorite NHL All-Star players experience on-and-off the ice.
All posts by Sam Zises
Feb
8
2011
This week AOL buys HuffPo and Super Bowl XLV breaks records.
AOL’s Bet on Another Makeover NY Times 2.7.11
Updated: Super Bowl XLV Breaks the Record Books AdWeek 2.7.11
This past week, News Corp. CEO Rupert Murdock launched the first of its kind — “The Daily”, a digital newspaper created, developed, produced, edited and launched specifically for the iPad. Since the idea was first announced, advertisers, media companies and organizations have all awaited its release. There’s been a lot of hype around this product…
It’s been six months since Steve Jobs announced he will revolutionize the ad industry through his new mobile ad format iAd, Apple’s bold bid to create a market for mobile ads that don’t, in his words, “suck”. With one super ambitious goal: Make people love advertising again.
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In 2007 Hellmann’s identified that consumers were looking to eat more real food and understood that if people knew something was made with simple, real ingredients they would feel better about eating it. As a result Hellmann’s became a champion of this Real Food Movement and made a commitment to spreading the message that Hellmann’s…
