Press release for international Paris, June 7, 2011

Ogilvy & Mather Paris and Perrier: alluring web followers to turn up the heat in latest provocative multimedia global rush, LE CLUB .

Ogilvy Paris and Perrier captures and cleverly unveils its dramatic story in a series of shorter and increasingly hotter videos  staged to be released based on the number of web visits.  As if the first of the 6 videos is not already hot enough, like a real party, stuff gets crazier and sexier as the night, and videos, goes on!

This week Twitter Launches a Follow Button and NBC’s ‘The Voice” Gets The Post-Super Bowl Slot.

Twitter Launches Follow Button for Websites Mashable 5.31.11

NBC’s ‘The Voice’ Gets Post-Super Bowl Slot Deadline 5.31.11

This week Saturday Night Live delivered its highest metered-market season-ender in seven years and Oprah tapes her final show that will air on Wednesday, May 24.

‘Saturday Night Live’ Delivers Highest Rated Finale in Seven Years The Hollywood Reporter 5.23.11

Oprah Taping Final Show Ever Today The Hollywood Reporter 5.24.11

This week Lady Gaga gains more than 10 Million Twitter Followers and Oprah tapes her farewell episode with 20,000 fans in the audience at Chicago’s United Center.

Lady Gaga Hits 10 Million Twitter Followers Mashable 5.17.11

Oprah Drops New Hints About Farewell Episode The Hollywood Reporter 5.17.11

This week Google launches its music service and Lady Gaga & Zynga Found GagaVille.

Google Music Is (Finally) Here Mashable 5.10.11

Lady Gaga & Zynga Found GagaVille Mashable 5.10.11