Albert Einstein, as the story goes, was riding his bike when he discovered the theory of relativity.  A great mind doing a simple thing in-turn produced a transformational idea.  An idea that took decades to come to fruition, implement, and then distribute.

A Red Bull movie?  Paint me blue, red, and gold – this can only mean one thing: For the brand, for the audience, and for the film – they’re going to be (insert Samuel Jackson inflection here) ”like three little Fonzies.  And what’s Fonzie like?  That’s right…he’s cool.”