As advertisers try to break through to communities tired of advertising, it might pay to take a look at the outlets everyone’s tuned into–news, film & TV shows, music, and blogs–as means for communication. Here’s my take on some of these outlets, and how we might begin to use them more effectively…
1. NEWS:…
Meet Frank Druffel and see why hundreds of Facebook fans have signed up to join his rants on the state of the world:
See more at ThePalaceOfLight.com…
What’s a brand to do in these dastardly times?
It all comes down to thinking more about consumers than about your brand.
(Ah yes, thinking about others – A crazy notion in the context of advertising.)
Consumers aren’t dumb. They never were. Gullible for a time, perhaps, but now they’re cynical–if…
More than ever, entertainment is the price of entry for a brand to communicate with a mass audience.
This coincides with the entertainment industry needing another source of funding to counter lost income from digital distribution.
Happy times.
Since my background was in advertising (may it rest in peace), I am…
