NEW YORK: In the last decade, a flood of new content was created, including a tidal wave of user-generated content. But how much of this content was worth watching?

At this year’s ADFEST, branded entertainment expert Doug Scott will explain why it is so difficult for brands and agencies to create branded content that is…

By, Nicki Parikh

Hey All-Star Fans! I’m coming to you LIVE from the Time Warner Cable Sports Studio at the 2011 NBA All-Star Jam Session.

Time Warner Cable’s Step Thru the Screen Experience once again hit the gaming winning 3-pointer at the 2011 NBA Jam Session.

OgilvyEntertainment produced part two of…

Catering to an audience that thrives on knowing what no one else knows, and having what no one else has, luxury marketers face the daunting task of reaching people at scale while retaining the air of exclusivity that defines their brand.  Particularly in the digital space, brands struggle to protect their luxury credentials within a system that is inherently democratic.  The rise of more sophisticated technology and more diverse media outlets has brought the dilemma into high relief in the case of the fashion industry.

The organization Do Something, is a perfect example of how non-profits can leverage social media platforms to achieve brand recognition. This year, VH1 partnered with DoSomething to create the premiere award platform for young people and social change. The Do Something Awards honor the best young world-changers, 25 and under, that are making the world a better place.

Everyone has seen Old Spice’s “The Man Your Man Could Smell Like” ads featuring former NFL wide receiver Isaiah Mustafa.  The buzz worthy videos of Mustafa bare-chested with a towel wrapped around his waist holding a bottle of Old Spice and moving through different landscapes became an instant hit.  In the past week, Wieden + Kennedy has done the unthinkable and caused a social blitz to generate millions more YouTube views.  Digital masterminds answered questions via social media sites like Twitter and Facebook with video messages that were both personal and hysterical.  Famous tweeters like Ellen DeGeneres, Alyssa Milano and Demi Moore posed questions and received witty video responses almost instantly.