This week Hulu Attempts First Original Series and NYT Launches Beta620.

Hulu Attempts First Original Series Variety 08.03.11

NYT Launches Beta620, a Site for its Experimental Projects Mashable 08.08.11

If you were could choose any career/job that you wanted, what would you choose?

When I was in third grade, I made a book about how I envisioned my life to be in the future. I wrote that I would be a lawyer, arguing in court all day (because that is what I thought lawyers did all day), live in a gorgeous beach house right on the water and drive a Jeep Grand Cherokee Lerado (no idea why this was my idea of a luxury car!).

NBA players have the chance to live out their dream of having an alter ego. Despite all the talks about NBA stars playing oversee, there might be alternate (dream) careers for many athletes here in the states. Here are a few of my favorite examples of how players are keeping busy during the Lockout…

• NBA and NFL players Blake Griffin, Kevin Love, Tyson Chandler, Adrian Peterson, Ron Artest have teamed up as the “Lock Out Professionals,” –a “straight out of the 80’s infomercial” spoof posted on Blake Griffin’s YouTube channel, here to save the world.

Two brands are doing it right my friends, Garnier and Rolling Stone Magazine. They launched the contest “Do You Want to be a Rock and Roll Star?,” allowing fans to help Rolling Stone find the next big musical act that will be featured on the cover of the August 2011 edition. What musician wouldn’t want to be on the cover of the most influential magazines that has covered so many amazing, famous and life-changing acts from Bruce Springsteen to The Red Hot Chili Peppers. This contest came to life through partnerships such as Garnier (that I mentioned before), Atlantic Records and AOL Music.

This week Millions of Muggles Propel Potter Film at Box Office and Sony PlayStation Ramps Advertising Technology for Brands.

Millions of Muggles Propel Potter Film at Box Office NYT 07.17.11

Sony PlayStation Ramps Advertising Technology for Brands Online Media Daily 07.15.11

A letter from the Director, Producer, Editor and Cinematographer, Matt Heineman:

Dear Friends,

Six years in the the making, my documentary OUR TIME–about what it’s like to be young in today’s America–will make its television debut this Saturday (7/16) at 8pm on The Documentary Channel. You can watch on the…