TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.  Today’s post is by Peter Malkin, veteran music executive (bio below).

Everyone is painfully aware of the seismic shifts in the music business that have been affecting the industry for years.  While…

TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even…

The success of the second annual One Show Entertainment, held last week in Hollywood, CA, validated the reason why we introduced the show in 2008 — branded entertainment is an exciting and rapidly growing segment of advertising. This is true despite the current hesitancy of the industry at large. We saw a dramatic…

Just over 70 years ago, in February 1928 Scotsman John L Baird – demonstrated the first transmission of human faces and other moving images by radio across the Atlantic.
 

He had succeeded in sending the "sound of a face" some three thousand miles from London to New York.   I…

Viral video marketing is no longer a niche activity. Brands, advertisers, and marketers are using the medium in unique and meaningful ways to produce real results that greatly affect their bottom line—from increases in brand equity and share of voice to consumer mindshare.

While it’s too soon to start speaking about…