TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
If show business is the marriage of art and commerce, then technology is the pre-nup – it’s supposed to make life easier but at what cost to the relationship? The major…
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
“Love at First Site”, a 17-minute long, interactive film, shot on location at the Greek island of Paros and in Athens, tells the love story of Greek…
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
“How do celebs feel about working with brands?”—The question posed to me to answer for my very first blog. As I felt a Carrie Bradshaw moment, looking for a clever…
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
As we develop content strategies that include 360° marketing and activation elements for our clients, we often search for new distribution channels to engage consumers with branded content. The P2P…
