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1. How was your week in Cannes?
Exhausting… It sounds fake I know… especially when you come back at the office, tanned, thanks to the sunny south of France. But everyone should try and repeat 6 days in a row the classical roll out of Cannes Ad festival: wake up/meeting up/conference/meeting…

The 58th Cannes Lions International Festival of Creativity came to a close on Friday after a week full of inspiration, awards and very sore livers.  This year’s festival boasted 8,000 delegates and 24,000 entries representing 90 countries.

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Ford Motors of France launches its first ever web film to communicate its new C-Max with simple Park Assist technology.

“The Dog”, created by Ogilvy & Mather Paris, features dogs and children doing what they do best, playing.  In one well, synchronized stunt, LA based director, James Frost, captures the entertainment that unfolds in a single take.  The two-minute web film shows children putting on their own kid-invented circus in the family backyard, starring, of course, the family dog and all of his neighborhood dog friends.  Filmed as a homemade family video, the entertaining spectacle comes to its grand finale when the family dog jumps in the front seat of mom and dad’s new Ford C-Max and in one quick front paw move parks the car.

Just launched YouTube Channel, stay tuned for more content and updates coming soon!

DuPont Works with Local Farmers in a Switchgrass Based Ethanol Renewable Energy Program

From trashing hotel rooms rock star-style to watching Dita Von Teese perform just for you, does iAd reveal the future for mobile advertising, Anne Cassidy asks.

Most mobile advertising really sucks.” Steve Jobs said this at his presentation of Apple’s new ad format, the iAd, last year. The remark got a big laugh of recognition…

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