This week Hulu Attempts First Original Series and NYT Launches Beta620.

Hulu Attempts First Original Series Variety 08.03.11

NYT Launches Beta620, a Site for its Experimental Projects Mashable 08.08.11

Two brands are doing it right my friends, Garnier and Rolling Stone Magazine. They launched the contest “Do You Want to be a Rock and Roll Star?,” allowing fans to help Rolling Stone find the next big musical act that will be featured on the cover of the August 2011 edition. What musician wouldn’t want to be on the cover of the most influential magazines that has covered so many amazing, famous and life-changing acts from Bruce Springsteen to The Red Hot Chili Peppers. This contest came to life through partnerships such as Garnier (that I mentioned before), Atlantic Records and AOL Music.

This week Millions of Muggles Propel Potter Film at Box Office and Sony PlayStation Ramps Advertising Technology for Brands.

Millions of Muggles Propel Potter Film at Box Office NYT 07.17.11

Sony PlayStation Ramps Advertising Technology for Brands Online Media Daily 07.15.11

If you’re like me, one of the first things you do when you sit down at your desk in the morning is choose the Pandora/Grooveshark/iTunes Genius playlist that matches your mood that day. Maybe you need to be highly productive and get something out the door, or your spending your morning catching up on emails. Most can agree that choosing the right music sets the pace for the day.

Bonnaroo, the impressive music festival that was named by Rolling Stone as one of the 50 moments that changed Rock and Roll history happened last week on June 9-12, marking its 10^th year in existence. Bonnaroo had to celebrate its 10^th birthday the right way by featuring the best artists, new and old, over the 4 days and in my opinion it most certainly did.