Amongst the happy Ogilvy crowd is OgilvyEntertainment’s Creative Director Otto Bell, fifth from left, and Director of Strategy & Operations Abby Marks, sixth from left. OgilvyEntertainment’s The Horizons Project for client DuPont earned two bronze statues in the inaugural Branded Entertainment & Content category for Mixed Campaign and Television.
As part of Social Media Week, Ogilvy & Mather will be hosting a variety of exciting events, including a talk by David Karp, Founder of Tumblr and a live session with Google+ and Caterpillar. Be sure to keep tabs on the action using Twitter hashtags #SMWOgilvy and #SMW13.
Today’s events (February 20th) include:
Conversation with David Karp, Founder of Tumblr: Brands Connecting Inside the Index of Passions:
10:30 AM – 11:30 AM, Ogilvy & Mather Theater
Join us for a candid conversation with David Karp who has created one of the fastest growing communities of people sharing what they care about most.
The Rise of the New Community Manager: A Discussion with Ford and O&M on the New Brand Role:
12 PM – 1 PM, Ogilvy & Mather Theater
As more and more brands commit to Facebook, Twitter, and other social communities, the stakes of managing millions of fan relationships is rising. Increasingly the job of the community manager is evolving to a more complex and even senior role. Hear from those in the trenches and those shaping how brands are managing fans and customer relationships.
The Live Google+ Jam with Caterpillar: How to exploit Google+ to its Fullest:
1:30 PM – 2:30 PM, Ogilvy & Mather Theater
We’ll be working through a LIVE session with Google+, Caterpillar and Social@Ogilvy to create the prototypical, full-out program for the world’s leading B2B brand – Caterpillar.
The Future of Social Customer Care:
3:00 PM – 4:00 PM, Ogilvy & Mather Theater
Participate in a LIVE demonstration with Social@Ogilvy showcasing the next model of engaging social customers with meaningful dialogue, structure and cross-platform integration.
Marketing Without Words
Time: 6:00pm – 10:00pm
Location: Stollway Event Space, 250 West 39th Street, NYC
Industry thought leaders from social’s most successful brands and agencies will come together to discuss the future of social media and how they’re leveraging Pinterest and Instagram to grow their audience, form stronger relationships with consumers, and drive serious revenue.
On Thursday, February 21st, get ready for…
The Gif That Keeps on Giving
Time: 12:30pm – 2:00pm
Location: Helen Mills Theater, 137-139 W 26th Street NYC
The animated Gif has enjoyed a renaissance in the age of Social Media. Emphasizing simple wit rather than flashy technology, animated GIFs have also become increasingly popular with advertisers. Our presenters will look at brands’ and agencies’ use of animated gif advertising and ask what’s next for this resilient medium.
Masterclass Community Management 3.0 – The Evolution the Most Dynamic Role in Marketing
Time: 2:00 – 3:15pm
Location: SMW Global HQ – 125 West 18th Street
Calling all community managers! This interactive class, led by two of Social@Ogilvy’s community management experts, will focus on the new job description, new and common challenges, industry leaders putting it to practice, real-life scenarios for discussion and more to prepare you to take your brand to the next level.
The British Pub Quiz Hosted by Chingwag
Time: 6:00 -7:30pm, Ogilvy & Mather Theater
Updated especially for SMWNYC, this quiz, hosted by Chinwag, is a chance to pit your social media wits against the crowd with a few British-themed brainteasers to win the title of social media brainbox. It’s a networking event, a workshop, a seminar and a bit of fun all-rolled into one.
And lastly, join us on Friday, February 22nd for:
Contextual Awareness – What Is The Future of Social Intelligence?
Time: 2:30 – 4:30 pm
Location: Business and Entrepreneurship Hub at Bloomberg – 731 Lexington Avenue
How can social data make you and your phone smarter? How do apps such as Google Now (& Google Glass) easily take disparate data sources and help enhance your life? How does all this information make your life more efficient? This panel will discuss what current solutions exist and what is to come for the future of social intelligence.
OgilvyEntertainment is proud to be participating in the National Association of Television Program Executives (NATPE) 2013 Market Conference in Miami from January 28 to 30. OgilvyEntertainment will feature prominently during the 3-day content marketplace, which aims to be the catalyst for the discovery, creation and monetization of the world’s most compelling content. Now celebrating its 50th anniversary, NATPE has continued to be an exciting event that promotes conversation and collaboration between advertising agencies, brands, Hollywood, and more, across the expanding world of multiplatform content. Hosted at the Fontainebleau Resort in Miami Beach, the event will kick off on January 28 with an opening address by legendary investor Mark Cuban. The conference will conclude on January 30 following a jam-packed agenda of exciting conversations and exhibitions from over 150 speakers, exhibiting everything from dramatic shifts in traditional and non-traditional platforms, the various forms of industry disruption, the innovative technologies that are changing branded content, and much, much more!
Doug Scott will be leading three key presentations. The first is Content 2020: A Keynote Presentation with Coca-Cola on Monday, January 28 from 2:00pm – 2:45pm. Doug will host the Q&A session with Neil Bedwell, Global Group Director of Digital Strategy & Content at Coca-Cola, following his presentation of the company’s Content 2020 global strategy. Immediately afterward from 3:00pm – 3:30pm, Doug will give a presentation titled Expanding Branded Entertainment Horizons. This presentation will focus on OgilvyEntertainment’s The Horizons Project and the power of branded entertainment to shift the perception of DuPont from a chemical company to a solutions-driven thought leader on solving world problems. Doug’s final presentation at NATPE is Forces of Disruption in Branded Entertainment, which will be held on Tuesday, January 29 from 12:00pm – 12:30pm. In his final session, Doug will discuss the impact of disruptive innovation and his predictions for future trends in branded content.
Other notable companies such as Samsung, Yahoo!, Microsoft, Google YouTube, Pepsi, and Facebook will share their perspectives—from the disruption of the television business model to the rise of branded storytelling.
This year’s NATPE conference overlaps with another notable content conference: the 2013 Realscreen Summit (in Washington D.C from January 27 to 30). Realscreen Summit is an annual event bringing over 1,500 representatives from the advertising and TV industry together to discuss issues and trends within the non-fiction film and television industry. Due to the overlapping dates, both events will feature video conferencing to encourage and promote inter-conference connectivity and continued conversation between all attendees.
Don’t forget to catch OgilvyEntertainment in Miami at what is sure to be an exciting and essential event for branded entertainment stakeholders!
Remember to follow all the action at www.ogilvyatces2013.com and on Twitter @OgilvyatCES for real-time updates. Be sure to keep up with the latest news and updates from all over with the official hash tag #2013CES.
Remember to follow all the action at www.ogilvyatces2013.com and on Twitter @OgilvyatCES for real-time updates. Be sure to keep up with the latest news and updates from all over with the official hash tag #2013CES.
